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| AEG SOUTH AFRICA: SHOWROOM | |
| Brief: | To create a contemporary, functional and attractive showroom that showcases all AEG appliances. |
| Solution: | We themed the showroom around the concept of a photographer's studio with the appliances placed against white backdrops. Stainless steel floors and photographer's lights and lamps as used as props, the use of strategic lighting, application of form and contrast makes this timeless. |