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| COCA-COLA COMPANY: SYDNEY OLYMPICS RETAIL STORE PROMOTION | |
| Brief: | To create an in-store promotion to advertise the 2000 Sydney Olympics for Coca-Cola. |
| Solution: | The use of South African "great athletes" to promote the Coca Cola brand on posters, washlines and fridge stickers in-store, created hype and intrigue for the brand and event. |