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| FOURNEWS DEVELOPMENTS (PTY) LTD: NEWS CAFE FRANCHISEE CI MANUAL | |
| Brief: | To create a marketing and corporate identity management "tool" for News Cafe franchisees. |
| Solution: | We defined the News Cafe brand identity, wrote and compiled information on branding and marketing in such way that franchisees might use and adapt these ideas at store level and created the concept of a POS toolkit that has now been implemented on the website. |