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News Cafe Billboards

Let us know what you think of the new News Cafe Billboard and in-store campaign for 2009! We have changed them up a bit and added the Carnival Board, my personal favourite.

Are there any adventurous, intelligent and humourous people left in the world? Or are there just jaded and bitter creatives that wish they had a voice that would allow them to sing instead of croak?

cocktails

date

carnival-short

Comments

  1. Ross Allchorn
    11/03/09 at 12:35 pm

    I think those billboards are awesome. I like the HDR images especially. I’ve always been a fan and it’s nice to see how you’ve used them in context.

  2. leigh (post author)
    11/03/09 at 1:00 pm

    Thanks Ross. ME TOO! ;]

  3. Shane McCallum
    11/03/09 at 7:26 pm

    I am an especially large fan of the first billboard design, though I am not quite sure about the French Horn in the moon. I similarly like the third design though the 50 Cent looking wannabe gangster is a little over the top. Nice work overall.

  4. leigh (post author)
    12/03/09 at 10:49 am

    Thanks Shane. That’s just it though, News Cafe can be a little over the top in terms of its clientelle and its delivery sometimes. So yes we went very OTT with the beach one to illustrate the flamboyant side of the brand. The models are all airbrushed to within an inch of their lives to look almost a little “plastic”. It is very tongue in cheek and shows how News Cafe as a brand, can laugh at itself and is not afraid to ahve a bit of fun…

  5. Anonny Mouse
    12/03/09 at 11:01 am

    It’s been a while since I last went to a News Cafe, but when I did it appeared that the brand was slipping. The branch in Edward Street, Western Cape was horrible and the management seemed arrogant and undeservedly snooty. I think they closed down.

    The Tableview branch is great though, with nice views and a modern decor. Hopefully a sign of the times.

    About the billboards, I think they look brilliant. About them being OTT, thats understandable. I just hope for their sake, they can maintain their in-store service and decor levels to the degree that your designs depict.

  6. leigh (post author)
    12/03/09 at 3:34 pm

    THANK YOU Annony Mouse! Brilliant feedback, keep it up ;] Seriously its great to hear that there peeps out there that can appreciate good solid design communiaction with a story or purpose.

  7. Wesley
    13/03/09 at 10:27 pm

    Very Nice leigh. Nice and clean!!!

  8. leigh (post author)
    15/03/09 at 3:25 pm

    thanks Wes!!!

  9. Craig
    18/03/09 at 4:30 pm

    guys… i was driving home last night and these news cafe signs caught my eye. thery’re amaaaaaaaaaaaaaaaaaaazing! so modern and classy, and they make me wanna go to one with my mates for a drink after work! i’d love to know how you did them and got the hotties looking so realistic! fantastic job!