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| SIMBA SOUTH AFRICA: LAYS & SIMBA CHIPS WORLD CUP RETAIL STORE PROMOTION | |
| Brief: | To develop an in-store themed promotion for Lays Chips around the 1995 World Cup. |
| Solution: | Themed in-store calendars, washlines, gondola ends and shelf talkers were created ahead of the rugby world cup to create in-store hype and excitement around the game and snacks. |