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| SIMBA SOUTH AFRICA: LAYS & STARWARS RETAIL STORE PROMOTION | |
| Brief: | To create an in-store promotion for Lays Chips that carried the first Starwars movie images in conjunction with the movie release here in South Africa. |
| Solution: | In-store promotional elements were created such as posters, gondola ends, washlines and giant cut-outs, as well as trade information and incentive presenters. |